"When I first learned about the devastating effects an EMP would have on our country, our families and our way of life, I wanted to do something about it."
Sid Morris
Founder, The NOAH Foundation
There is a relatively small segment of leaders in the business world; individuals who are able to build relationships, and rapport with almost anyone, and then are able to broker those relationships and make connections between people, creating partnerships and alliances, and motivating forward momentum to “get things done.” A high energy, fiscally conscious, and goal-driven entrepreneur, Sid Morris approaches each new business challenge with his intrinsic flair for innovation, creative problem-solving and measured risk-taking.
Sid Morris founded Morris International in 1971 and became the first and only AAAA advertising agency specializing in Sports Marketing with his major focus on motorsports. In 1978 Charlotte Motor Speedway retained Morris International as their Agency of Record. In 1984, when Bill France Jr. wanted a new image for Daytona, Darlington and Talladega motor speedways and the famed Daytona 500, NASCAR called on Morris. So began an impressive, results-driven tenure with Morris bringing Proctor & Gamble’s Crisco and Tide brands to the sport, along with developing one of the first “Official” NASCAR sponsorships with AC Delco, Western Auto, Wrangler and Sears Craftsman.
Morris made world sports history in April 1988 by organizing the first professional sailboat racing series in the world, The Salem ProSail Series. In their first year of competition, the ProSail regattas were featured in three ESPN sports television programs. Privately owned and operated by Morris International, of Davidson, NC, Morris designed ProSail to be the NASCAR of water sports.
In 1991 Morris acquired The Lake Norman Company, a commercial property management and real estate development company. Morris provided the leadership and general management needed to accomplish a complete turnaround of the struggling company; growing and expanding operations to feature the only waterfront office space offerings on Lake Norman, along with five marinas, Davidson Mini-Storage, and The North Harbor Club restaurant.
In March 2011, Sid embarked on a daunting new journey, one that will have a profound effect on our community and in fact our very way of life. The NOAH Foundation.